Working on PACS is about delivering the message of care in many aspects of life, through the lense of Prudential to the Singaporean, in the most friendly and informative way possible.
PRUShield 2026 Video Series, Video #1:
Re-education of Rider vs Non-rider
Re-education of Rider vs Non-rider
PRUShield 2026 Video Series, Video #3:
Is MediShield Life alone sufficient for your medical needs?
Is MediShield Life alone sufficient for your medical needs?
Through different projects, we experimented with different art styles that best communicate our message to the public.
This includes the use of AI in some cases, from storyboarding to crafting AI voices and videos, to ensure efficiency while maintaining our attention to quality.
PRUShield Acquisition Campaign, Consideration Phase:
Easier Path of Support
Easier Path of Support
Art Direction: Woon Chng, Emily Choo, Long Nguyen
Copy: Adam Kerr, Teri Foong
Motion: Long Nguyen, Chentini Ayudya, Denny Leewardus
Copy: Adam Kerr, Teri Foong
Motion: Long Nguyen, Chentini Ayudya, Denny Leewardus
