Working on Riot Games is all about fun, energy, and understanding what makes players care. It pushed me to immerse myself in the player mindset, so I could come up with ideas and execute them in ways that feel true to the games and the community.
We have done a variety of work for multiple titles: League of Legends, Wild Rift, Valorant,...
[WILD RIFT] Lunar New Year post 2022
[LEAGUE OF LEGENDS] Migration Project 2022
[VALORANT] Tiktok post
...and Teamfight Tactics, with which we have had a long ride through multiple Sets, of the game in the last three years.
Set 11: Inkborn Fables
Set 12: Magic n' Mayhem
Set 13: Into the Arcane
Set 14: Cyber City
Set 15: K.O Coliseum
Set 16: Lore & Legends
Set 13 was especially memorable, as it celebrated the release of Arcane Season 2.
It started by teasing the audience with Arcane seeping into the streets of Manila, hinting that Arcane would be the main theme of the next Set.
To keep the excitement going, Teamfight Tactics’ mascot, Pengu, told the story of an obsessed Arcane fan on a mission to theorise the plot and reveal it to the public.
After the official launch of Arcane Season 2 and Set 13, we continued engaging both players and Arcane fans through a series of posts inspired by the game.
Art Direction: Jason Yong, Fatih Rosli, Long Nguyen, Benci Vidanes, Rachel Fung, Jeremy Ng
Copy: Kaye Toledo, Luna Teo, Darren Silva, Ray Khoo, Manuel Mauricio
Motion: Long Nguyen, Cornel Lam, Chentini Ayudya
Copy: Kaye Toledo, Luna Teo, Darren Silva, Ray Khoo, Manuel Mauricio
Motion: Long Nguyen, Cornel Lam, Chentini Ayudya